Branding

Colour

• Canvas The page itself.
• Surface A card lifted off it.
• Ink Anything worth reading.
• Muted Bylines, dates, counts.
• Line Every border and rule.
• Glow The accent, in words.
• Fill The accent, in shapes.
• On fill What is legible on it.
• Basement The floor of the page.
• Robots The square, on every page.
• Versus The shape between the two.
• Humans The circle, on every page.

Type

Shape